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(260) 459-9600

Products

The Basement Hair Studio proudly uses and sells the best products available. Here are some of our favorites.

Kenra was founded in Indianapolis 1929 and owned by a barber and the products prepare the hair for perfect styling, including hair sprays, leave-ins, dry shampoo, and curl creams.

Pureology was created in California in 2001 from a powerful idea for color-treat hair. Its customized formula is created while caring for the planet and animals. Its concentrated, 100% vegan and zero sulfates.

Morroccanoil was created in 2008, by Carmen Tal who was inspired by the Mediterranean landscapes for the perfect foundation for all hair over a decade with styling and conditioning benefits. Its transformative powers of argan oil-infused products help people across the world to help them feel empowered.

Brazilian Blowout was founded in Brazil in 2005. Brazilian hair straightening is a semi-permanent hair smoothing method done by temporarily sealing a liquid keratin and a preservative solution into the hair with a hair iron eliminating frizz, providing shine, and reducing dry time.

American crew was founded in 1994, by a stylist named David Raccuglia. He created it during a time men started to worry about hair and didn’t want to lose their masculinity in the process.


Cali-curl is a lasting lived-in texture wave system adding beach waves and saying, “goodbye to perms of the past.” Cali-Curl’s revolutionary technology adds healthy, long-lasting waves to hair with a patented liquid formulation, superior bond, and protective system. 


Olaplex is a product developed by to chemist, for use to prevent and repair damaged hair. Its one of the largest independent hair care brands with over 100 nationwide. Its special bond repair bis-aminopropyl diglycol dimaleate makes it one-of-a-kind technology.

Deva curl was founded in 1994 by Lorraine Massey and Dennis Da Silva. They developed the “curly Girl Method.” The full product line is described as “curly, super curly and wavy hair.”


Cricket Technique brushes have various bristle lengths, patterns, and textures to help minimize damage and breakage. Cricket thermals feature tourmaline ionic bristles that infuse moisture into the hair shaft and scalp. Heat resistant static free bristles eliminate fly away hair and utilize antimicrobial protection against bacteria growth.